February 2021 - CPA Practice Advisor

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In this issue

Randy Brian Podcast

Firm Management

Announcing Our New Podcast!

I can't remember the first time I listened to a podcast, or even when I first knew what that was. I do remember discovering I could subscribe to podcasts and create a library on my phone so that there would always be something there to listen to.

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Advisory

Client Experience for the Future

Although none of us know the future, I believe we now have the opportunity to create it.

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Firm Management

How Accounting Firms Can Create an Effective Google Ad Campaign

Creating a Google Ad Campaign may seem daunting, but it’s not that hard once you figure out a few things, such as what your selling, where you’ll link, to whom you’re selling, and the amount you want to spend. Armed with those answers, you’ll be able to research the keywords that will work and how […]

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Benefits

The Trends That Will Rule Accounting in 2021

If 2020 taught us anything, it’s to expect the unexpected. At the start of last year, nobody would’ve predicted that a pandemic would transform our jobs and lives in ways both big and small. Yet here we are, at the start of another year, one which we ...

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Accounting

AICPA News: February 2021

AICPA News is a round-up of recent announcements from the American Institute of CPAs.

Covid Taxes IRS

Ready for the 2021 Tax Season? Here’s How the Coronavirus Pandemic Affected Your Business Clients

As some of your business clients prepare to reopen their doors while ensuring the safety of their employees and customers, it’s your job to nudge them to start gathering their tax documents and financials for the April deadline.

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Advisory

Busy Season: Putting Out Fires or Lighting a Fire for Your Firm?

Make business development part of the client management team approach. Start by identifying existing staff members with solid sales skills and training them on business development. If someone on your team identifies a client's needs but doesn't have ...

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7 Tips to Keep Client Data Safe During this Work-from-Home Tax Season

To keep client data safe when working from home this tax season, it is important to understand potential risks when sharing information electronically, and how to manage these risks effectively. Consider the following.

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Firm Management

Decision 2021: Comfortably Numb or Uncomfortably Thriving?

If 2020 taught us anything, it is to expect the unexpected. No other year in our lifetimes could have prepared us for 2020’s brutal forces of disruption. The accounting industry was not immune to these disruptions.

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Benefits

Unions at The Crossroads

Employers who lack the necessary knowledge and experience regarding permissible conduct during a union organizing campaign frequently engage in activities found to be unlawful after the fact. Such conduct often constitutes unfair labor practices (ULPs).

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Artificial Intelligence

Another Virtual Event? Not with the Spatial Web

For accounting firm leaders, now is the time to start to research and experiment with these technologies. While your clients might not build their own Spatial Web, they will likely participate in it. When your clients inevitably start ...

change

Firm Management

The 3 Biggest Lessons From COVID-19 for Accounting and Finance Pros

This has been a year of unprecedented disruption and change, a lot of which will still be with us in the new year, as well. Remote work, for example, isn’t going anywhere. So organizations should be looking to proactively invest in tools and systems to...

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Determining the Date of Assessment for IRS Collection Purposes

Generally, the statute of limitations (SOL) on IRS collection enforcement is ten years from the date the tax is assessed. In the Internal Revenue Manual (IRM), the IRS refers to the date that ends the period in which collections may be enforced as the ...